Algarve Tourism promotes the Algarve in 2025
“Starting the year with ambition.” This is how André Gomes, president of Algarve Tourism, describes the strategy for January 2025. The Algarve Tourism Association (ATA) will participate in ten international events, strengthening the region's presence in key markets.
SCHEDULE:
Vakantiebeurs
Date: January 8–12, 2025 | Market: Netherlands
The Algarve will attend the Netherlands’ largest tourism fair, aimed at travelers seeking inspiration for their vacations. This is an opportunity to showcase the region’s diverse offerings, catering to all types of tourists.
Adventure Travel Show
Date: January 11–12, 2025 | Market: United Kingdom
In collaboration with Madeira and Azores, the Algarve will participate in London’s premier event for adventure tourism. Partnering companies like BikeTours Portugal and Megasport will help promote the region as a top destination for outdoor activities.
Matka Nordic Travel
Date: January 16–19, 2025 | Market: Finland
As the leading travel event in the Nordic region, Matka will provide the Algarve with opportunities to showcase its tourism offerings and engage in meetings with strategic partners.
Ferien-Messe Wien
Date: January 16–19, 2025 | Market: Austria
At one of Austria’s major tourism and leisure fairs, the Algarve will promote its diversity and establish valuable commercial partnerships to attract a broad range of travelers.
CMT
Date: January 18–26, 2025 | Market: Germany
As one of the world’s largest consumer travel fairs, CMT will provide a platform to highlight the Algarve’s natural landscapes, outdoor activities, and mild climate, appealing to lovers of the outdoors.
FITUR
Date: January 22–23, 2025 | Market: Multiple
Taking place in Madrid, FITUR is a strategic event to strengthen connections with airlines and tour operators while exploring key trends for 2025.
Irish Travel Industry Awards
Date: January 23, 2025 | Market: Ireland
Attending Ireland’s prestigious travel industry awards gala will provide the Algarve with valuable networking opportunities with tour operators and travel journalists.
Holiday World Show
Date: January 24–26, 2025 | Market: Ireland
At this key event for the Irish market, the Algarve will have a dedicated space to promote its diverse tourism offerings, inspiring attendees and strengthening its position as a preferred destination.
Break the ICE
Date: January 30 – February 2, 2025 | Market: Multiple
Focused on the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, this workshop in Brussels will allow the Algarve to connect with 25 potential clients across European markets, reinforcing its reputation as a prime location for professional events.
FESPO & Golfmesse Zürich 2025
Date: January 30 – February 2, 2025 | Market: Switzerland
At Switzerland’s renowned travel fair, the Algarve will highlight its golf offerings, nature tourism, and outdoor activities, showcasing the region’s rich appeal.
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